What is Call Tracking Software?

 What is Call Tracking Software?

Call tracking software helps track and record incoming calls and attributing these to the right marketing channels. Marketing channels further undertake marketing campaigns for generating more leads. Thus, call management software solutions are critical part of campaign attribution so that you can know which campaign generated a particular call. In case these calls get determined as qualified leads by call tracking software, you can move on to your next step that is transforming them into conversions for generating revenue. The application works well both for online/offline marketing campaigns with activities like pay per click, organic search engines and digital advertising.
Moct Common Features of Call Tracking Software

Grow your business by tracking calls as per their particular numbers for improving customer experience and retaining them. Businesses big and small use the call tracking software to identify new customers with little to no effort at all.

Call Recording: As a best app for call recording it is obviously highly recommended as your marketing and sales teams can review calls for identifying areas that need to be worked upon. Businesses also use such recordings for reviewing product information and understanding customer’s viewpoint.

Keyword Tracking: Keyword tracking provides access to a contact’s search history so that your business can work further on the plus points. With keyword tracking, a call history tracking software informs about the viewer who recently visited your website using a specific keyword, surfed through specific pages of your website and then contacted you.

Call Routing:Intelligent routing of calls is mandatory for expanding and sustaining your business. Call tracking software’s routing feature is essential for dividing customer’s calls based on their preferences, type of query and area of complaint.


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Number Insertion: Dynamic insertion of numbers to your websites is possible with service call management software. Easily insert numbers so tracked into your website within minutes. This helps discover who the visitor is and how he/she found our website.

Automatic Rollover: Adjust call flow demands and manage higher volumes of calls by configuring automatic rollover feature provided by call tracking platforms.

CRM Integration: In business to improve sales you must be depending on some or the other kind of CRM software. The advantage with call tracking software is that it can be easily integrated with the existing CRMs in your system for an all round business development process.

Real time analytics:Real time analytics help in developing the required kind of customized calls for contacting new clients and customers. Some of the best call tracking software offers real time analytics for understanding leads’ requirements and achieving high conversion rates.

Historical Reporting: Historical reporting produces data, which can be used for making future calls as well as the effective onsite customer journey. With historical reporting tools, this task becomes possible as you can easily measure the return of investment (ROI) as well as track the conversion rates.

Multi Touch Call Attribution: Multi touch call attribution or tracking is necessary for understanding how successful both online and offline marketing campaigns have been so far. With call tracking software, you can analyze which marketing channels help provide the most business, whether it’s digital Google AdWords, direct mails, SEO searches, print advertisements, TVC, or radio.

Caller Profiles: Use the call management software for establishing caller profiles and approach customers based on their preferences and services available with you. Caller’s location, timings of the call and device used are some of the criteria being used for establishing caller profiles.
Advantages / Benefits of Call Tracking Software

Business investments and customer satisfaction go hand in hand. As you utilize the call tracking software for its multi abilities and features, see for yourself some of the critical advantages the software offers to its end users.

Identify lucrative advertising channels: Reduce ad spends for boosting conversion rates. With call tracking application’s analytics tools, it is possible to identify advertisements that are worth investing in. In short, you can determine lucrative advertising strategies for promoting your business and reaching new customers.

Determining qualified leads: Improve the quality of your sales and customer outreach tactics with call management software. As the software helps in determining which calls can qualify as leads, you can incentivize them with waived fees, coupons and time accommodation to develop a positive rapport with every customer.

Customer support insights: Customer support service is the backbone of any business. Service call management software provides analytics and reporting tools along with call histories for examining how the business has fared so far in the past one week or month. Accordingly, you can reach out your customers with the best possible support and train your staff for better performance.

Marketing campaign optimization: All your investments and campaigns would be worth it if you are regularly offered the feedback necessary for understanding the success of all your campaigns/investments. Best call track support applications have an interactive dashboard management tool that showcases the success rate for each campaign and investment. Accordingly, you can decide on your future goals and strategies.

Manage agent’s KPI: Assessing agent’s key performance indicators (KPI) is mandatory for tracking the number of calls attended and missed by the agents in your team. Calls date, time and duration are required for ensuring and improving schedule adherence in your sales and customer support teams.

Determine Marketing ROI: Call tracking software offers this imperative function of determining returns on investment (ROI) of any marketing campaign for your business.


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